SIAC Signs with Crons

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Crons

7/29/2010 12:16:47 PM

FOR IMMEDIATE RELEASE

SIAC Signs Apparel Deal with Crons

July 28, 2010

Atlanta, GA—The Southern Intercollegiate Athletic Conference (SIAC) today announced a five-year agreement with The Crons Brand^TM, making them the official uniform and apparel provider for the conference and its member schools. Crons will be the exclusive provider of SIAC Championship apparel and gear for all student-athletes and conference championships. The company will outfit teams in conference-sponsored sports with game uniforms, practice and workout gear, and travel apparel.

The SIAC becomes the first NCAA Division II conference to join The Crons Brand^TM, one of the fastest growing team sports apparel brands in the country.

“When I began the search for a new apparel partner, I wanted a company that understood the rich ethos of the Historically Black Colleges and Universities in general and the SIAC in particular. As a relatively new brand, Crons “Come Ready Or Never Start” approach not only mirrors the commitment and work ethic of our student-athletes, but Crons is also well positioned to tap into the enormous brand building, taste making, and trendsetting prowess of our nearly 35,000 SIAC students and SIAC 400,000 alumni, ” stated SIAC Commissioner Greg Moore.

“The Crons Brand™ is extremely honored to be in partnership with such a historic and prestigious conference as the SIAC and especially proud to now be a part of such a rich athletic tradition,” said Crons CEO and President Pat Cavanaugh.

Crons will offer conference schools its proprietary goal and character education curriculum, The Crons Come Ready or Never Start™ Achievers Program, as well as nutritional products, such as protein and energy bars, for their student athletes. Crons will also supply apparel for the conference's online store.

“Crons is committed to providing the highest quality of apparel and service to all the member schools and their athletic programs so that each and every sport can benefit from the efficiencies that this partnership will create. We look forward to supplying these resources that will assist coaches in building their programs and also motivate the student-athletes to reach their full potential both on and off the playing field,” Cavanaugh added.

About The Crons Brand^TMCrons (an acronym for Come Ready Or Never Start) is a motivational company and team sports apparel brand that has rapidly grown over the last two years with over 500 teams and organizations covering 25 states now among Crons team customers. It was the only new brand represented in the 2009 and 2010 NCAA Men's Basketball Championships, supplying customized uniforms to Robert Morris University, champions of the Northeast Conference. http://www.crons.com

About the SIAC Founded in 1913, the Southern Intercollegiate Athletic Conference (SIAC) is comprised of thirteen historically black colleges and universities (Albany State, Benedict, Claflin, Clark Atlanta, Fort Valley State, Kentucky State, Lane, LeMoyne-Owen, Miles, Morehouse, Paine, Stillman, Tuskegee) located within a five state footprint including Alabama, Georgia, Kentucky, South Carolina, and Tennessee. The SIAC is a member of the NCAA Division II. For more information about the conference please visit www.TheSIAC.com.